If you’re a large enterprise, you need to make sure that your products are as specifically targeted to your potential customers as possible. Using data to tactically cater your offerings is a proven strategy for success.
Luckily, Adzerk makes it easy for engineers and PMs to build fully-customized, white-labeled, server-side ad servers in just weeks. Their APIs provide the flexibility for enterprises to build the ad server they desire complete with sponsored listings, native ads, and internal promotions.
How much is Adzerk doing in MRR?
Adzerk is a pure-play SaaS company that generates revenue based on the number of API calls each customer makes in a given month. With over a billion APIs calls each day, they currently play in the enterprise space with each customer paying them between $5k and $6k per month.
According to CEO James Avery, the company serves 100 total paying customers today and is doing approximately $500k in MRR right now. Adzerk is on track to grow 40% year over year and is up from $350k in MRR 12 months ago.
What is Adzerk’s churn?
Playing in the enterprise space, Adzerk has been able to keep churn low. Avery noted that the company is churning less than 2% of their revenue on a gross basis today and is close to 100% net revenue retention annually.
In terms of customer acquisition, Adzerk is landing customers through a 2-3 month long enterprise sales cycle and word of mouth referrals. They are spending approximately $20k in CAC and receiving payback within 3 to 4 months.
How much has Adzerk raised?
Founded in 2010, Adzerk has grown to scale and hit breakeven with just $1.7M in funding. The company has not raised capital since 2013 and Avery explained that they have no interest in raising additional funds or selling the business in the near future.
Adzerk’s team of 20 full-time employees is headquartered in Durham, North Carolina.