Managing your marketing efforts across different teams can be a hassle. With constant changes and adaptations to your roadmaps, it can seem impossible to keep a singular source of truth an entire department can lean on.
CoSchedule was designed to tackle this problem head-on. Their unified project calendar is helping teams say goodbye to complex spreadsheets and static calendars. Their active, living, and highly customizable workflows save teams 12 hours per week on average.
How much is CoSchedule doing in MRR?
Launched in late 2013 out of a marketing agency, CoSchedule has been built as a pure-play B2B SaaS company. Today, their customers pay between $50 and $150 for monthly subscriptions.
CoSchedule is currently serving 8,000 total customers, according to CEO Garrett Moon, and is around $400k in MRR right now.
What is CoSchedule’s churn?
Logo churn is difficult to master in the social tool space, with averages around 4% each month. CoSchedule aims to stay below that figure and has been able to do so as of late. By upselling new features, CoSchedule has been able to drive expansion revenue as well.
In terms of customer acquisition, CoSchedule has been able to land new customers for approximately $100. On average, the company is receiving full payback within two months.
How much has CoSchedule raised?
CoSchedule raised a priced round of $500k in 2014 and another venture round in May of 2017 for $2M. The company’s team of 65 has roughly 50% of their staff dedicated to product development and is focused on growth opportunities upmarket, as their product continues to mature.