A company’s pipeline is the roadmap to future growth. If your business’s pipeline isn’t filled with qualified leads, you’re setting yourself up for failure, both in the long and short term.
Cliently is a software built to help you find, engage, and close new prospects in less than 5 minutes per day. Their tools help your business discover ideal contacts from millions of leads and automatically engage them with email, video, postcards, notes, and gifts.
How much is Cliently doing in MRR?
Spencer Farber, a former star employee at PandaDoc, founded Cliently two years ago and has transformed their business considerably in that time. While initially launched as a pure-play SaaS company, Cliently eventually pivoted to become a professional services agency that helped fulfill calls for their clients. This business model helped the company grow to $65k in MRR, but ultimately took them away from their core focus.
Today, Cliently is back to a pure-play SaaS model and is currently pricing their product beginning at $80 per month and scaling up with usage and number of seats. The company is aiming for an ARPU of around $250 and is hitting that mark today.
In the 5 week transition back to SaaS, Cliently has landed 12 customers and has grown to $3.3k in MRR. With a mature app and a sales team in place, Farber has set an aggressive goal for $1M in ARR by the end of 2018.
How much has Cliently raised to date?
Cliently has raised $800k in total capital thus far. Funding sources include $100k of Farber’s own money, $50k from the state of South Carolina, and the remainder from two VC’s.
The company’s team has scaled to 9 full-time employees and is focused on landing 500 customers by year end. Be sure to keep an eye on this ambitious team as they look to take their business to the next level!
