In August 2008, AirBnB was founded, transforming the hospitality industry forever. Today, an estimated $100M in transaction volume flows through their platform each day, causing massive disruption in an industry ripe for change.
AirDNA is a tool built to help property managers, real estate investors, tourism boards, and property owners gain valuable insights around optimizing their performance using data from AirBnB. Their platform makes it easy to analyze data, make smarter investments and listing, and succeed quickly.
How much is AirDNA doing in MRR?
AirDNA is a pure-play SaaS company that charges its customers on a monthly subscription basis. They offer two pricing models – both consumer and enterprise – with the average customer paying approximately $50 per month today.
According to CEO Scott Shatford, the company serves more than 5,000 customers now and is doing around $375k in MRR at this point in time. Growth has been healthy for AirDNA, as the business more than doubled revenue year over year.
What is AirDNA’s churn?
Shatford admitted that churn has been an issue for AirDNA up to this point with a large portion of their customers coming on to gain insight for one discrete deal and then no longer requiring their service. At present, the company is exhibiting 20% gross logo churn per month, but is exploring opportunities for personalization in order to drive stickiness.
AirDNA acquires all of their customers through organic channels and does not budget for paid advertising. Until recently, Shatford was responsible for all of the company’s content creation, but has recently brought on other resources to contribute.
How much has AirDNA raised?
Launched in 2014 by Shatford and his father, AirDNA has grown to scale solely by bootstrapping. The company has not taken on any outside capital and has no plans to raise thus far.
AirDNA’s team of 34 employees is based in Denver and Barcelona.