If you’re a business owner, you need to understand what your customers are thinking. If your business is not taking in feedback consistently, you are robbing you products and services of the chance to reach their full potential.
Customerville was founded to weave survey questions tailored to your customers’ experience into a brand’s story using a proven blend of creative design, technology and behavioral science. Their award-winning feedback experience engages customers and builds brand equity.
How much is Customerville doing in MRR?
Customerville is a pure-play SaaS business that charges its enterprise clients on an annual subscription basis. Deals vary in size, starting in the low six-figures annually, with the average customer paying them around $250k each year.
According to CEO Max Israel, the company has grown to serve more than 50 enterprise customers today and is doing north of $1M in MRR right now. The business has experienced healthy growth over the last few years and has been growing more than 50% year over year.
What is Customerville’s churn?
Due to the nature of enterprise relationships, churn has been fairly low for Customerville thus far. At present, the company is exhibiting gross logo retention north of 90% annually.
Driving expansion revenue has been a challenge for the business to this point, but Israel noted that Customerville plans to deploy additional features in the near future that will help create more opportunities for upsells.
In terms of customer acquisition, the business has experimented with Google AdWords, spending up to $400k annually on that channel in past years. Today, the business attracts new customers through their outbound sales efforts, strategic partnerships, and presence at events.
How much has Customerville raised?
Customerville was founded by Israel 15 years ago, but pivoted to their current product offering eight years ago. Throughout the entire process, the business has scaled without any outside venture capital. Going forward, Customerville has no intentions to take on funding, but is interested in potential acquisitions in the near term.
Customerville’s team of 40 employees is based in Seattle.
