If you’re selling a digital product, having an amazing user experience is essential to optimizing conversions and driving customer satisfaction. And, if you you’re looking to expand your reach, having an easily accessible affiliate program is equally important.
PayKickstart was developed to address both of these problems on one platform. Their software helps entrepreneurs increase their revenue and automate their online businesses with simple to use and powerful shopping cart and affiliate management software.
How much is PayKickstart doing in MRR?
PayKickstart is a pure-play SaaS product that charges its customers on a monthly basis. The company currently offers three pricing tiers with the average customer generating roughly $99 in revenue per month.
With 500 paying customers today, CEO Mark Thompson confirmed that PayKickstart is doing $50k in MRR right now. The company has grown fast in their first 16 months of operation and is up from just $10k in MRR twelve months ago.
What is PayKickstart’s churn?
Churn is critical for the economics of any SaaS business and PayKickstart has experienced some turbulence in this area early on. According to Thompson’s interview on The Top Entrepreneurs Podcast, the company is exhibiting 20% gross revenue churn per month at this point in time.
In terms of customer acquisition, PayKickstart is landing new customers mostly through affiliate relationships and their internal mailing list of approximately 100k subscribers. The company pays affiliates a 30% kickback in perpetuity; roughly 10-15% of total revenue has been driven through this channel.
How much has PayKickstart raised?
Launched in early 2017, PayKickstart is a completely bootstrapped entity. The business rolls up to the Digital Kickstart holding company and is funded through their other products and services.
PayKickstart’s team of 15 full-time employees is completely distributed across North America, Europe, and Asia.
