If you’re a marketer, you need to be able to put out content on a regular basis and get valuable feedback quickly. Understanding what your audiences loves and catering to their desires is a sure-fire way to grow an engaged following.
ActiveDEMAND is the only predictive marketing automation platform built for both marketers and agencies. Their software provides streamlined campaign management, campaign recipes and attribution reporting, as well as integrations with many other business, sales and marketing applications.
How much is ActiveDEMAND doing in MRR?
ActiveDEMAND is a SaaS business that charges its customers on a monthly subscription basis. While the company does offer professional services, this makes up less than 10% of their monthly revenue. On average, customers pay ActiveDEMAND $400 per month for access to their platform.
According to CEO Sean Leonard, the company now serves 500 agencies and is between $200k and $300k in MRR at this point in time. ActiveDEMAND has shown healthy expansion over the last year and has grown 30% in the last twelve months, due in large part to their land and expand model.
What is ActiveDEMAND’s CAC?
Partner webinars, content marketing, and paid digital advertising has driven a large volume of new deals for ActiveDEMAND. While they also rank highly on review services like G2Crowd, they are spending roughly $800 to acquire a new customer and receiving payback in two months.
Launched in 2014 out of an agency,, ActiveDEMAND has grown to scale solely by self-funding. The company has not taken on any outside capital, but is open to the idea.
How much would ActiveDEMAND raise?
Leonard mentioned that the company has plans to raise venture capital in the near term and would be interested in raising $1M at a $10M pre-money valuation. When asked, Leonard explained that he “would absolutely sell” for a $10M offer today, while reaffirming his passion and love for his business.
ActiveDEMAND’s team of 50 full-time employees is based in Alberta and Ukraine.