As a business owner, you need a marketing suite you can trust. With the health of your company on the line, you need to make sure you’re getting the most out of every dollar you spend on attracting new leads.
ClickDimensions was designed to help users attract more leads, close more sales and more effectively engage customers. Their software provides email marketing, campaign automation, web intelligence, surveys, and landing pages to help customers attract more leads and close more sales.
How much is ClickDimensions doing in ARR?
ClickDimensions is a pure-play SaaS product that charges its customers on an annual subscription basis. Their customers range from Fortune 500 enterprises to small business with as few as 50 employees. On average, customers pay them around $11k annually for access to their platform.
According to CEO Mike Dickerson, the company is now serving close to 3,700 total customers right now and is at $40M in ARR. ClickDimensions is growing 36% year over year and is up from $31M in ARR twelve months ago.
What is ClickDimensions’ churn?
Churn is an important metric for any SaaS business and ClickDimensions is currently displaying logo retention north of 90% annually in their enterprise cohort. On the whole, the company is exhibiting 15% logo churn per year, at this point in time.
ClickDimensions’ partnership and integration with the Microsoft Dynamics suite has been a large driver of their long-term growth. This partnership channel is their main source of customer acquisition and they pay their referring partners a 21% kickback in perpetuity. Overall, Dickerson noted that the company calculates an LTV:CAC ratio north of 7 right now and is willing to spend up to $7k to land a new deal.
How much has ClickDimensions raised?
ClickDimensions received a growth equity investment from Accel-KKR in May of 2016. It was at this point that Dickerson was brought in as CEO in order to drive additional growth.
ClickDimensions’ team of 200 full-time employees is situated across the U.S., Europe, and Israel.
