Cold prospecting remains at the core for virtually any business. Getting more leads into the top of your funnel is fundamental to sustained growth and long-term expansion. But, how do you get the attention of prospective customers in a world where attention is spread so thin?
Alyce is an AI-powered corporate gifting and incentive platform that tells a corporate gifter exactly what to send and the most impactful times to send it. The company has honed in on the prospecting use case and sends potential clients an offer for a free gift, in exchange for attending a sales meeting. With conversion rates as high as 30% in some campaigns, prospecting will never be the same.
How much is Alyce doing in MRR?
While originally focused on generating revenue from gift sales for a wide variety of corporate gifts, Alyce has recently lasered in on the cold outreach vertical and has consequently transitioned to a focus on their SaaS offering. Today, corporations pay them between $1k and $10k each month for access to their platform.
Of the 500-600 total customers Alyce serves today, roughly 10% have transitioned to the monthly subscription model, according to CEO Greg Segall. While specific figures around MRR weren’t discussed, the company crossed the $1M mark in gross merchandise volume (GMV) last year and is on track to hit $5M in GMV by the end of 2018.
How much has Alyce raised?
Sustained growth of 25-50% month over month lead Alyce to recently close a $5.3M seed round. The company has raised $5.9M in total thus far and Segall mentioned emphasis was placed on partnering with operators as the company included Founder Collective, Boston Seed Capital, and others on their most recent round.
Launched in December 2015, the company has evolved significantly since inception. Their team of 40 remote full-time employees has shown continued devotion to their new business model and will push forward to convert more enterprises to their SaaS model.
