If your business runs conferences, workshops, or classes, you know how difficult it can be to plan, market, and execute events. There are tons of moving parts and making sure everything goes off without a hitch is an art.
Event Espresso was designed to help make event organizers’ lives easier. Their software provides easy event management, registration forms, and accurate attendee management, all in the form of a WordPress plug-in.
How much is Event Espresso doing in MRR?
Event Espresso is a pure-play SaaS business that charges its customers on a freemium, subscription basis. Pricing varies based on contract term, features, and add-ons with the average customer paying around $12 per month.
Today, Event Espresso serves 20k total paying customers and has been deployed on 40k+ WordPress websites. The company has around 10k monthly paying users, with roughly 10k operating on now defunct lifetime licenses.
According to CEO Seth Shoultes, the company is doing $80k in MRR at this point in time. Growth has stalled for Event Espresso as the company is up from $78k in MRR twelve months ago, 3% revenue growth year over year.
What is Event Espresso’s churn?
Churn is critical for any SaaS business, particularly in the SMB space. Event Espresso is currently exhibiting 30% gross logo churn annually.
Despite being flat, Shoultes is optimistic about the company’s future as he believes in their mission to be a more valuable alternative to event tech competitors like Eventbrite. The company acquires new customers primarily through organic channels and Google AdWords at this point in time.
How much has Event Espresso raised?
Launched in 2009 as a hobby, Event Espresso has grown to scale as an entirely bootstrapped entity. Shoultes built the business up to $20k in MRR before quitting his daytime job as a front-end developer and hasn’t looked back since.
Event Espresso’s team of nine full-time employees is remotely distributed throughout the world.