Remote work is hear to stay. As communication channels inevitably continue to improve, the friction of hiring talent throughout the world will constantly be reduced. If you’re business sacrifices quality of employee for geographical preference, you will likely suffer long term.
INDIDESK is an online tool designed to enhance the productivity of remote teams. Their software provides project overviews, analytics, task lists, time tracking, status updates, milestone management, and more for distributed businesses.
How much is INDIDESK doing in ARR?
INDIDESK is a pure-play SaaS business that operates on a freemium subscription basis. On average, customers pay them $10 for access to their premium package.
Launched just 4 months ago, INDIDESK has scaled to serve 90k users and 400 total paying customers today. According to CEO Diego Santiago, the business is doing $50k in ARR right now and expects to grow through partnerships with freelancer tools like UpWork.
What is INDIDESK’s customer acquisition cost?
While still in the early stages, INDIDESK has already found successful acquisition channels. Santiago mentioned that the company has used startup and co-working events as a prime opportunity to showcase their tool and generate buzz.
In terms of paid acquisition, the company has experiment with a plethora of advertising channels including Facebook, Instagram, LinkedIn, and Google. Santiago explained that the company spends around $6k each month on Google AdWords and is landing a new paid user for around $25 at this point in time.
How much has INDIDESK raised?
INDIDESK has raised $400k in outside capital from a Guatemalan investor thus far. Going forward, Santiago believes that the company can grow revenue 10x in the next six months prior to raising $3M on a $30M pre-money valuation. With the growing gig economy landscape and their strong presence in emerging markets, Santiago is confident in INDIDESK’s forecast.
INDIDESK’s team of 15 full-time employees is based in Madrid, Guatemala, and India.
