At the enterprise level, personalized content can change the game for audience engagement. In a world where competition for attention is at an all-time high, your organization needs to creatively tailor your content to the individual, at scale.
Percolate is the leading content marketing platform built for the enterprise. Their software helps businesses produce higher quality content at a greater volume by efficiently managing the operations from strategy and planning through development and education.
How much is Percolate doing in MRR?
Percolate is a pure-play SaaS product that charges its customer on an annual, recurring basis. Most clients sign multi-year deals with the average customer paying approximately $200k annually.
With 600 brands across roughly 200 individual customers, Percolate is close to $40M in ARR today, according to CEO Randy Wootton. The company is also growing in the high double digit percentages year over year by targeting the Fortune 2000 at this point in time.
How much does Percolate pay in customer acquisition cost?
With a dedicated enterprise sales team in place, Percolate aims for payback with 6 months right now. Due to 95% of their customer base paying annually upfront, the company typically receives payback immediately on a cash basis.
While specifics around churn and lifetime value were not disclosed, Wootton noted that Percolate aims for an LTV:CAC ratio north of 3 and is close to that mark at current state.
How much has Percolate raised?
Percolate has raised $75M in total capital thus far with their last equity round coming in 2015, prior to Wootton’s arrival. Today, they are leveraging multiple debt lines to help fuel growth.
Percolate’s team of 200+ full-time employees is based in New York, San Francisco, and London.
