For real estate agents, getting as much attention to your listings as possible is crucial for maximizing sale prices and getting inventory sold quickly. Yet, with the plethora of tools available to help drive leads, finding the right manner to optimize your marketing can seem overwhelming.
Rela was designed to help real estate agents market their listings effectively and easily. Their platform helps real estate professionals market their listings digitally with websites, Facebook advertising integrations, and 1-click conversion to print materials.
How much is Rela doing in ARR?
Rela is a SaaS company that generates revenue through monthly subscriptions to agents, along with an advertising take-rate and margin from print materials. On average, their customers pay them $80 per month today, according to CEO Mike Land.
Right now, Rela has grown to serve 20k total real estate agents and is doing approximately $4M in ARR. The company has experienced impressive growth in the last 6 months, scaling from $400k in ARR at the end of 2017.
How much is Rela paying in CAC?
The key to Rela’s incredible trajectory has been strategic partnerships with real estate associations, Land explained. The company spends roughly 6 months landing these bulk deals that ultimately net them thousands of new customers.
This strategy, combined with word of mouth and a strong presence in Facebook and LinkedIn groups, has helped the business scale fast. Today, Rela is spending just $40 to acquire a new customer and is receiving payback immediately.
How much has Rela raised?
Rela, founded in March of 2016, has grown to this impressive scale solely by bootstrapping and with an incredibly lean team. The company, with only 5 full-time team members, is currently at a revenue per employee of $800k, well north of the $139k average across 900 other private B2B SaaS companies.
Going forward, time will tell if this innovative business can continue to win and maintain their insane trajectory. Land and the entire team is focused on crossing $5M in ARR by the end of 2018.