Understanding how your customers find your products is extremely important for calculating marketing ROI. If you can attribute each sale to a specific advertisement, you can close the loop and make smarter financial decisions.
Ringostat was built to bring intelligence to call tracking for marketing and sales professionals. Their software helps businesses optimize advertising investments, organize their sales department, and boost the frequency of calls generated from their website.
How much is Ringostat doing in MRR?
Ringostat is a pure-play SaaS company that charges its customers on a monthly, recurring basis. The company’s average customer currently pays them approximately $115 per month, according to CEO Oleksandr Maksymeniuk.
With 600 total customers and close to 700 total instances, Ringostat recently crossed $85k in MRR. The company has exhibited 80% year over year growth over the last two years and is up from $45k in MRR 12 months ago.
What is Ringostat’s churn?
Churn is critical in any SaaS business and Maksymeniuk noted that Ringostat has experienced some attrition issues as they’ve scaled their business. Today, the company is exhibiting 5% gross logo churn per month with revenue churn being slightly lower.
Ringostat pays $160 to acquire a new customer right now and receives payback within 1 to 2 months. With only $1k in paid advertising spend each month, a majority of their CAC is attributed to their sales team’s salaries and commissions.
How much has Ringostat raised?
Overall, Ringostat has raised $400k in outside capital to date, according to Maksymeniuk. The company is currently looking to raise additional capital in order to accelerate growth and is seeking a $600k investment at a $6M pre-money valuation.
Launched publicly in 2013, Ringostat has grown to a team of 54 full-time employees in Ukraine. Going forward, Maksymeniuk is excited about the opportunities for continued growth and would refuse any offers below $5M to sell the company at this point in time.