As a large enterprise, determining when to post quality content across Twitter, Instagram, Facebook, and other social platforms can be exhausting. With infinite combinations and permutations, it can seem impossible to find the right mix of content at the ideal time to drive engagement and traffic.
This is why enterprises turn to SocialFlow to helps them optimize and monetize their social reach. Their software provides social distribution and monetization for publishers that help drive better results with less effort.
How much is SocialFlow doing in ARR?
SocialFlow currently provides two products: a pure-play SaaS solution and a monetization optimization tool that charges on a CPM basis, with roughly 70% of their revenue coming from their SaaS product. Plans begin at around $2k per month, but the average customer currently pays them between $50-60k annually.
According to CEO Jim Anderson, SocialFlow serves 200 customers today and is doing $10M in ARR at this point in time. The company is growing 20-30% year over year and believes their monetization product will drive significant growth going forward.
What is SocialFlow’s churn?
SocialFlow is currently exhibiting less than 10% gross revenue churn annually today. When upsells and expansion is factored in, the company is close to 100% net revenue retention.
The company’s inside sales team is responsible for the bulk of SocialFlow’s customer acquisition at present. With a CAC of less than $25k, SocialFlow is receiving payback within 4 to 6 months right now.
How much has SocialFlow raised?
Founded in late 2010, SocialFlow has raised $32M in total capital to date with the last round coming in early 2017. The company released a Universal Attention Token in September 2018 with a $15M target value and $25M cap to help publishers better monetize digital content.
SocialFlow’s team of 45 employees is headquartered in New York.