Creating the right ad sets is both an art and a process. Creative ideas need to be thoroughly tested for performance with real data, improved on accordingly, and optimized for maximum output.
Brax is doing just that with their content discovery platform. Their software helps performance marketers manage multiple accounts, all in one place. Their tools assist creatives in creating A/B tests, quickly editing them, and reusing the most successful variations faster than ever.
How much is Brax doing in MRR?
Brax is a pure-play SaaS company that charges its customers on a monthly or annual basis. While subscriptions begin at just $200 per month and scale up based on the amount of advertising spend managed on the platform, their average customer currently pays $400 per month today.
According to CEO Mark Simon, the company has grown to 92 total paying customers right now and is doing $40k in MRR. Brax has roughly doubled revenue year over year and expects to grow an additional 75-100% by the end of 2018, with Simon aiming for $75-80k in MRR by January.
What is Brax’s churn?
Brax is exhibiting low revenue and logo churn today on a gross basis and has achieved net negative revenue retention annually. The company is also efficient at acquiring new customers, mostly via word of mouth and organic channels, and only spends roughly $600 in CAC at this point in time. Simon noted that the company aims to receive payback within 2 months.
Brax, launched in 2015, is a lean organization and has grown to scale with just three full-time employees. Simon elaborated on their past mishaps in hiring too many, too fast and now prefers to grow headcount at a slower rate. Their team is entirely remote and focused on driving additional growth by the end of 2018.