SaaS Metrics

What is ARR (Annual Recurring Revenue)? ARR is the abbreviation for Annual Recurring Revenue, a fundamental metric for SaaS or...

What is Average Revenue Per User (ARPU)? Take your total revenue divided by your active users (customers) over a month...

If you're out of cash, you can't exist as a company. Every founder knows this. There are many ways to...

If you're a founder that just wants to grow your SaaS business, the last thing you want to think about...

Churn rate tells you if customers continue to use and pay for your product. You can measure churn in two...

Annual contract value simply means the price you charge customers to use your product for a year. In this article...

Good is not enough. Neither is great. In today’s world, the one quality that makes investors open up their wallets...

Are you one of the SaaS companies out there with no real playbook for how you’re going to price your...

They say that if you build a better mousetrap, the world will beat a path to your door. But the...