SaaS Metrics

To calculate ARR, take last months recurring revenue only and multiple by 12 months. We'll talk about how to define...

What is ARPU? Calculate & Increase Average Revenue Per User in 2020

April 15, 2020

What is Average Revenue Per User (ARPU)? Take your total revenue divided by your active users (customers) over a month...

What Is Burn Rate And How Do You Calculate It? 2020 Guide

If you're out of cash, you can't exist as a company. Every founder knows this. There are many ways to...

What is Revenue Recognition in SaaS Accounting? [+ 2020 Definition]

If you're a founder that just wants to grow your SaaS business, the last thing you want to think about...

Churn Management: Top 2020 Strategies + Examples

Churn rate tells you if customers continue to use and pay for your product. You can measure churn in two...

Annual Contract Value (ACV): What Does It Mean?

Annual contract value simply means the price you charge customers to use your product for a year. In this article...

Revenue Growth: What It Is And How To Calculate

Good is not enough. Neither is great. In today’s world, the one quality that makes investors open up their wallets...

What Is Product Line Pricing? 2020 Definition & Top Tips

Are you one of the SaaS companies out there with no real playbook for how you’re going to price your...

Renewal Rate Guide: What It Is And What It Means For Your Company (+63 Examples)

There is no perfect SaaS product. Nobody can develop a piece of software that’s so good, people never switch away...

SaaS Finance: The Metrics You Should Be Monitoring (+59 Examples)