The better you understand your customers and target audience, the more efficiently you can put your capital to use. Whether it’s optimizing marketing performance or enhancing your product offering, the more insight you have, the quicker you will grow.
Linkfluence is a platform built to provide social insights for global brands with AI-powered social listening. Their software helps companies measure and improve brand equity, predict and analyze consumer trends, find and understand target audience tribes, and more.
How much is Linkfluence doing in ARR?
Linkfluence is a pure-play SaaS business that charges enterprises on an annual basis. While some companies pay them up to $1M annually, the average customer currently generates around $40k in annual revenue.
With 500 total customers, Linkfluence is now doing $20M in ARR, according to CEO Guillaume Decugis. The company has grown 30-40% year over year for the last few years and is up from around $15M in ARR twelve months ago. Linkfluence recently acquired Scoop.it and the combined entity is doing approximately $22.5M in ARR, Decugis explained.
What is Linkfluence’s churn?
While just appointed as CEO, Decugis is still in the process of understanding the business’ churn on a gross basis. He did share that it is not uncommon for new customers to double their contract value from year one to year two and noted that the company is currently exhibiting net negative revenue churn.
Customer acquisition has come through direct sales, referrals, and networking thus far for Linkfluence. The company has a dedicated staff of 60 employees focused on all marketing and sales activities.
How much has Linkfluence raised?
The Scoop.it acquisition was fueled by a recent $21M raise from Linkfluence. Launched in 2006 as an agency, the company pivoted to a pure-play SaaS model in 2012 and has raised $42M in total outside capital.
Linkfluence’s team of 220 employees is based in Paris, Shanghai, Singapore, SF, and other global locations.