No Result
View All Result
NEWSLETTER
LATKA - B2B SaaS Blog
  • Full SaaS Database
  • Metrics
    • ARR
    • ARPU
    • ACV
    • CAC
    • Churn Rate
    • Run Rate
    • TCV
  • Analysis
  • Lists
  • Bootstrapped
  • Venture Backed
  • By Revenue
    • <$1m
    • $1-10m
    • $10-50m
    • Unicorn ($100m+)
  • By Category (A-E)
    • Analytics Software
    • Artificial Intelligence Software
    • Collaboration & Productivity Software
    • Content Experience Software
    • Content Management Systems
    • CRM & Related Software
    • Development Software
    • Digital Advertising Platforms
    • E-Commerce Software
    • ERP Software
  • By Category (H-Z)
    • Hosting Providers
    • HR Software
    • IT Management Software
    • Office Software
    • Online Appointment Scheduling Software
    • Project Management Software
    • Security Software
    • Supply Chain & Logistics Software
    • Value-Added Resellers (VARS)
    • Vertical Industry Software
  • Full SaaS Database
  • Metrics
    • ARR
    • ARPU
    • ACV
    • CAC
    • Churn Rate
    • Run Rate
    • TCV
  • Analysis
  • Lists
  • Bootstrapped
  • Venture Backed
  • By Revenue
    • <$1m
    • $1-10m
    • $10-50m
    • Unicorn ($100m+)
  • By Category (A-E)
    • Analytics Software
    • Artificial Intelligence Software
    • Collaboration & Productivity Software
    • Content Experience Software
    • Content Management Systems
    • CRM & Related Software
    • Development Software
    • Digital Advertising Platforms
    • E-Commerce Software
    • ERP Software
  • By Category (H-Z)
    • Hosting Providers
    • HR Software
    • IT Management Software
    • Office Software
    • Online Appointment Scheduling Software
    • Project Management Software
    • Security Software
    • Supply Chain & Logistics Software
    • Value-Added Resellers (VARS)
    • Vertical Industry Software
NEWSLETTER
LATKA - B2B SaaS Blog
No Result
View All Result
Home Venture Backed

Kylie Jenner Uses This $40m ARR SaaS Company To Sell More Makeup

by Nathan Latka
March 30, 2020
in Content Management Systems, Venture Backed
2 min read
0
Kylie Jenner Uses This $40m ARR SaaS Company To Sell More Makeup
2.6k
VIEWS
Share on FacebookShare on Twitter

Tomer launched Yotpo in 2011 and after a failed first product and $14m raised, pivoted in 2014. 

Since then, he’s launched 4 products that help eCommerce brands drive loyal customers who buy more product. 

He’s mastered cross selling where 57% of his 4000 customers use more than 2 of his products and 42% use more than 3. 

Because of his teams unique ability to drive cross product adoption, he’s getting ready to use the $50m in his bank account to acquire a new product line. 

Today, his net burn is $1,100,000 per month with plenty of runway. 

Much of this burn goes towards his 340 team members of which 100 are focused on engineering. 

The engineering team is involved in all parts of the business including the free integrations they’ve launched in key distribution channels like WooCommerce, BitCommerce, Shopify, and Magento which have brought in 60k free users. 

These then upgrade into 3 customer cohorts. Their SMB tier pays $15k on average and 3 sales development reps handle booking meetings for 2 Account Executives. 

Once the deal is closed, its passed to Customer success reps who manage $1.1-$1.8m in total ACV. 

If CSM’s drive expansion on their $1.8m book of business, they’re rewarded with commissions. 

In their mid market tier, gross revenue churn is 1% and expansion is 44% leading to net revenue retention of 144%. 

The engine is working but its taken a lot of capital to get here with over $100m raised. 

The only question now is, which company are they about to acquire and will his makeup beauty guru customers continue feuding on YouTube?

Tags: $10-50m

Recommended

Evotix

Evotix hits $17m ARR, 6 Months from Breakeven, 5+ Year Track record of 40% YoY Growth

B2B SaaS

3 months ago
Mode

Can Mode beat Looker 140% net dollar retention and 600+ customers say yes!

Data Analysis Software

11 months ago
  • Trending
  • Comments
  • Latest
How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023?

How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023?

Bootstrapped

January 16, 2023
16 Steps Outreach.io Took To Build a $1.1 Billion SaaS Company

16 Steps Outreach.io Took To Build a $1.1 Billion SaaS Company

Analysis

March 13, 2022
Top SaaS Companies in Canada

Top SaaS Companies in Canada By Revenue in 2019

Analysis

February 9, 2020
Top 100 San Francisco SaaS Companies

Top 100 San Francisco SaaS Companies

News

April 14, 2020
Stratifyd: 0% Churn on $300k in MRR

Stratifyd: 0% Churn on $300k in MRR

Why Fixing Hotel Operations Has Netted RoomChecking $45k in MRR

Why Fixing Hotel Operations Has Netted RoomChecking $45k in MRR

How Brax Crossed $40k in MRR with Just 3 Employees

How Brax Crossed $40k in MRR with Just 3 Employees

How Skycision Has Used Drones to Help Farmers and Cross $11k in MRR

How Skycision Has Used Drones to Help Farmers and Cross $11k in MRR

Customers.AI

His First Exit Was for $200m, His Next Startup Hit $1m Then Almost Failed, Now 100% YoY Growth at Customers.ai with unique LLM model

B2B SaaS

September 19, 2023
Agilence

The $30m ARR Battle: How 1 VC Forced a 5x Exit When Restaurant SaaS CEO Wanted to Keep Building

B2B SaaS

September 7, 2023
Prism.fm

How this SaaS For Music Venues Survived Covid Then hit $3m ARR

B2B SaaS

September 7, 2023
Carbide Security

How Cyber SaaS Hit $2m ARR and 190 Customers So Fast

Uncategorized

August 31, 2023

Popular Posts

What Is ARR? 2020 Guide

15 Types Of Revenue Models

Run Rate: Why Is It Important? 

How Do You Increase ARPU?

What Is Burn Rate?

Venture Debt: 50+ Options

How To Calculate Revenue Growth

Rule Of 40 For SaaS

SaaS By City

San Francisco

Boston

Chicago

New York

Seattle 

Atlanta

San Diego

Los Angeles

SEE ALL

SaaS By Industry

Analytics

Collaboration & Productivity

Content Management

CRM

ERP

HR

Healthcare

Marketing

SEE ALL

Learn More

SaaS Database

Community

Podcast

Magazine

Book

© Nathan Latka, Inc. Palo Alto, CA

No Result
View All Result
  • Full SaaS Database
  • Metrics
    • ARR
    • ARPU
    • ACV
    • CAC
    • Churn Rate
    • Run Rate
    • TCV
  • Analysis
  • Lists
  • Bootstrapped
  • Venture Backed
  • By Revenue
    • <$1m
    • $1-10m
    • $10-50m
    • Unicorn ($100m+)
  • By Category (A-E)
    • Analytics Software
    • Artificial Intelligence Software
    • Collaboration & Productivity Software
    • Content Experience Software
    • Content Management Systems
    • CRM & Related Software
    • Development Software
    • Digital Advertising Platforms
    • E-Commerce Software
    • ERP Software
  • By Category (H-Z)
    • Hosting Providers
    • HR Software
    • IT Management Software
    • Office Software
    • Online Appointment Scheduling Software
    • Project Management Software
    • Security Software
    • Supply Chain & Logistics Software
    • Value-Added Resellers (VARS)
    • Vertical Industry Software

©Nathan Latka, Inc. Palo Alto, CA

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In