As the data shows, the more you know about your customers and potential targets, the easier it is to create curated content and messaging to attract them. The more intelligence you have, the more efficient you can be with your marketing budget.
Motiva AI is a platform that learns to adapt your messaging to customers automatically and delivers better engagement, at any scale. Their software uses machine learning and artificial intelligence to understand and engage audiences, leading to 10-30% improved response rates.
Motiva AI is a pure-play SaaS business that charges customers on an annual subscription basis. Pricing is directly tied to volume of unique contacts and begins at $20k per year, CEO David Gutelius shared. On average, customers pay them $50k annually right now.
With “several dozen” customers, Motiva AI is now doing $150k in MRR, Gutelius confirmed on The Top Entrepreneurs podcast. The company has more than doubled revenue year over year and is up from around $70k in MRR twelve months ago.
What is Motiva AI’s churn?
Understanding the importance of churn, Gutelius and the entire Motiva AI team have placed significant touch on the on-boarding process in order to increase retention. Thus far, this has proven fruitful as the company has yet to exhibit any logo or gross revenue churn and is now showing 140% net revenue retention annually.
Customer acquisition cost is a metric still being explored for Motiva AI with current estimates varying between $500 and $1,500 to land a new enterprise deal. The company is acquiring new customers solely through cold outreach and with Gutelius leading inside sales.
How much has Motiva AI raised?
Founded in 2016, Motiva AI originally bootstrapped before raising less than $1M to fuel product development early on. Today, their team is focused on improving their product and ensuring it is built to scale prior to raising additional capital to fund sales and marketing efforts.
Motiva AI’s team of nine full-time employees is remotely distributed.