Popups have stuck around for a long time for one simple reason: they work. While occasionally intrusive, there is no denying the efficacy of popups when it comes to boosting conversions.
Sleeknote was built to help businesses replace annoying popups with engaging on-site messages. Their software helps eCommerce business build their audience, engage website visitors, promote popular products, and reduce cart abandonment.
How much is Sleeknote doing in MRR?
Sleeknote is a pure-play SaaS business that charges its customers on a monthly recurring subscription basis. Pricing varies based on usage, but the average customer pays them approximately $100 per month today.
According to CEO Mogens Moller, Sleeknote serves 1,200 total customers today and is doing roughly $120k in MRR at this point in time. The business is growing revenue 30-40% year over year and is up from around $85k in MRR twelve months ago.
What is Sleeknote’s churn?
Approximately 70% of Sleeknote’s growth has come from new customers, while the remaining 30% is attributed to expansion driven within their existing cohorts. Overall, the company is exhibiting 1.3% net revenue churn per month.
For Sleeknote, customer acquisition has come primarily through content marketing, Facebook advertising, and Google AdWords spend. The business pays around $700 to land a new deal today, receiving payback within six to seven months.
How much has Sleeknote raised?
Founded in 2014, Sleeknote has grown to scale solely by bootstrapping. Moller in not interested in raising outside capital at this point in time and has elected to grow slowly and maintain control over his business.
Sleeknotes’ team of 24 employees is headquartered in Denmark and remotely distributed.