As you grow any business, you need to incorporate powerful tools in order to save time and serve your customers at scale. Technology is undoubtedly an incredible vehicle to help you bring immense value to as many users as possible.
Outseta was built to help business grow in a lean manner. Their software provides all of the tools companies need to launch their business, grow their customer base, and maximize customer lifetime value. Their platform provides subscription billing, CRM, email marketing, help desk services, live chat, analytics, and more.
How much is Outseta doing in MRR?
Outseta is a pure-play SaaS business that charges its customers on a monthly subscription basis. The company currently operates on a freemium plan with pricing scaling up to $249 per month based on contact volume. On average, customers pay them approximately $99 each month today.
According to CEO Geoff Roberts, Outseta is now working with 200 users and is doing north of $500 in MRR at this point in time. The business has targeted startups from day one and is having success in that target market.
How can Outseta win?
Founded in January of 2018, Outseta is a fully bootstrapped entity with one full-time employee. Roberts explained that the company is taking a long-term approach to growing their business and believes they can build out comparable features to Mailchimp, Hubspot, Zenefits, and other competitors over time.
The Outseta team is confident in their strategy to land startups early on and grow in line with them. And, with an emphasis on customer success, they have a strong belief that their product will be incredibly sticky over time.
Roberts and his co-founder have yet to go all-in on the business and operate as freelance consultants while also running Outseta. Be sure to keep an eye on this young startup as they look to compete in an extremely competitive landscape.