Customer feedback is a critical input for any brand looking to remain competitive long-term. Understanding how your users feel about your products and services is crucial when crafting your strategy and determining your product mix.
Today, Voxpopme is helping brands better understand customer feedback by giving them deeper connections to their audience through video interactions. Their platform uses a mobile application to capture video testimonials, transcribe the content, and provide sentiment analysis, giving brands the insights they need to keep moving forward efficiently.
How much is Voxpopme doing in MRR?
Voxpopme charges its clients on both a subscription and campaign basis. With pricing between $10 and $35 per video response, the average customer is currently paying them $40-50k annually.
According to CEO Dave Carruthers, the company is serving 240 total customers today and is generating $400k in MRR right now. Voxpopme is growing ARR 25-30% quarter over quarter and is up from $250k in MRR 12 months ago.
What is Voxpopme’s churn?
Voxpopme’s impressive growth is due in large part to their healthy customer retention. Carruthers mentioned that the company is exhibiting 3-5% net negative revenue churn at this point in time.
In terms of customer acquisition, Voxpopme is paying $6k to acquire a new customer and is receiving payback within 6 months. Additionally, they model their minimum LTV at $150-200k over 3 years.
How much has Voxpopme raised?
Voxpopme has raised $5M in total capital to date. Going forward, Carruthers noted that the company is looking to raised $10M in a Series B at a $30M pre-money valuation right now. This round will be allocated to growth channels and customer success.
Founded in 2013, Voxpopme has grown their U.S. presence significantly in the last 2 years and is looking to use their new capital to continue this trend.