For restaurants in 2018, having a point of sale system that keeps up with the ever-changing payment landscape is critical to staying in business. Being able to accept various payments, collect valuable customer data, and build your digital presence are all essential today.
Sabor POS was constructed to help restaurants solve all of their point of sale needs with an easy to use, powerful, all-in-one solution. Their software provides credit card processing, order management, web development, and social media optimization all in one place.
How much is Sabor POS doing in MRR?
Sabor POS is a pure-play SaaS company that charges its customers on a monthly basis. With plans starting as low as $59 per month, their average customer currently pays them between $169 and $199 each month, according to CEO Javier Dutan.
Overall, the freemium product has grown to serve 9,000 total users today and, with roughly 5% conversion, features approximately 450 paid customers. Sabor POS is currently doing $45k in MRR right now and growing revenue 10% month over month.
What is Sabor’s churn?
Despite playing in an extremely volatile space, Sabor POS has been able to reduce monthly logo churn to just 5% at this point in time. Overall, the company is paying around $500 to acquire a new customer and receiving payback within 5 to 6 months.
Through organic traffic, social media marketing, Latin american call centers, and guerrilla marketing within Facebook groups, Sabor has been able to consistently grow. Additionally, the company has placed emphasis on owning the Windows Store and has top ranking positions for keywords such as “POS” and “Restaurant POS” on that channel.
How much has Sabor POS raised?
Overall, Sabor POS has raised $750k in venture capital at an $8M valuation thus far. Going forward, their team is hoping to double revenue by the end of 2018 and raise a series A at a valuation north of $20M.
Sabor’s team of 13 full-time employees is based in Florida, New York, and Ecuador and is focused on hitting $80k in MRR by year’s end.