In today’s world, there is a seemingly infinite number of CRM and marketing automation solutions available. If your business is not comfortable with the software you’re using today, there is always another option available.
SalesNexus was built to end this debate with their all-in-one, enterprise CRM and marketing automation solution. Their software helps businesses create conversations with customers, build lasting relationships, nurture leads, and trigger customer processes automatically.
How much is SalesNexus doing in ARR?
SalesNexus is a pure-play SaaS business that charges its customers on a monthly subscription basis. While new customers pay them between $100 and $150 each month, the average customer generates $58 in revenue monthly.
According to CEO Craig Klein, the company now serves 5k total customers and is doing $3.5M in ARR at this point in time. The company grew revenue 7.5% year over year and is up from $3.25M in ARR twelve months ago.
What is SalesNexus’ churn?
Klein explained that SalesNexus has built their business around customer retention and takes pride in serving their loyal customers. Today, the business is exhibiting 10% gross logo churn annually, far outpacing the industry average customer lifetime of 28 months.
In terms of customer acquisition, the company is spending around $10k per month on online marketing and having success with video advertisements thus far. On the whole, they are spending approximately $300 to acquire a new customer today and receiving payback in less than three months.
How much has SalesNexus raised?
Launched in 2003, SalesNexus has grown to scale as an entirely bootstrapped entity. Being Klein’s life work, he showed little interest in selling the business today and is instead focused on helping more businesses creating fruitful, long-lasting relationships with their customers.
The SalesNexus team of 20 full-time employees is remotely distributed and headquartered in Houston.