If you play in the retail space, things can get extremely complicated very quickly. Measuring inventory, sales, and marketing alone is enough to make any entrepreneur’s head spin, not to mention important metrics such as , and customer satisfaction and retention.
Luckily for retail businesses, ChannelGrabber has emerged onto the scene to help grow and optimize your online business. Their software helps companies automate their business, reach more customers, close more deals, and develop loyalty.
ChannelGrabber is a pure-play SaaS business that charges its customers on a monthly subscription basis. Pricing begins at $80 per month and scales based on transaction volume. On average, customers pay ChannelGrabber around $145 per month, according to CEO Mike Morgan.
With 800 total customers at this point in time, ChannelGrabber is now doing $1.4M in ARR. The business has grown 40% year over year and is up from approximately $1M in ARR twelve months ago.
What is ChannelGrabber’s churn?
Churn is critical in any SaaS business and ChannelGrabber has experienced their fair share of retention issues. Today, the company is exhibiting 2.5% gross logo and roughly 3% revenue churn per month.
In terms of customer acquisition, ChannelGrabber is looking to expand their content marketing efforts in the near term and have seen good results through that channel. Today, the company is spending roughly $300 on customer acquisition cost (CAC) and will likely double that figure in the near term to drive additional growth.
How much has ChannelGrabber raised?
Founded in 2012, ChannelGrabber has grown to scale by bringing on $400k in total outside venture debt. They are currently paying a fixed monthly fee to their debt issuers based on a fixed interest rate over the course of the loan.
ChannelGrabber’s team of 20 full-time employees is based entirely in the United Kingdom.