How to Calculate Churn Rate: The Ultimate 2020 Formulas for SaaS
What is Churn Rate? Subscription or SaaS businesses make more money because customers pay over and over after you sign...
© Nathan Latka, Inc. Palo Alto, CA
Analysis
Customer Acquisition Cost (CAC) SaaS Benchmarks
On average, bootstrapped CEO's pay $0.16 for $1 in new annual recurring revenue. CEO's with more than $100m raised spend...
The Rule of 40 for SaaS Companies – Everything You Need To Know
The rule of 40 is a quick way to measure how a CEO is balancing growth versus profitability. It says...
What Should My Price Point Be If I Want a $100m Company?
Reading the chart below, you might conclude that you can't build a $100m software company with your average customer paying...