CEO of SaaS Company Lob.com Thinks Worth $1 Billion, Says “Mammoth” $100m Round Coming Soon
One of my biggest challenges scaling Latka SaaS Magazine is validating physical addresses when customers purchase an issue. Lob seems...
Analysis
Customer Acquisition Cost (CAC): How To Calculate & Understand – 2020 Guide
I send out revenue metrics of a new SaaS company each day to my list and many times founders reply...
Ranking 300 SaaS Companies By CAC And Payback
You probably make many assumptions around customer acquisition cost (CAC) and payback period if you're in the B2B SaaS space....
How to Calculate Churn Rate: The Ultimate 2020 Formulas for SaaS
What is Churn Rate? Subscription or SaaS businesses make more money because customers pay over and over after you sign...
Customer Acquisition Cost (CAC) SaaS Benchmarks
On average, bootstrapped CEO's pay $0.16 for $1 in new annual recurring revenue. CEO's with more than $100m raised spend...
The Rule of 40 for SaaS Companies – Everything You Need To Know
The rule of 40 is a quick way to measure how a CEO is balancing growth versus profitability. It says...
What Should My Price Point Be If I Want a $100m Company?
Reading the chart below, you might conclude that you can't build a $100m software company with your average customer paying...
